The Penquin Drive-In

It was a full moon evening and like many late nights before, it meant traveling to an unfamiliar location away from home. This evening was no different. My location goal was a hulking industrial ruin in Manitowoc, Wisconsin.

On my way to this location, I passed by an amazing old drive-in called The Penquin with equally stunning neon-loaded signage. (Keep in mind I’m not spelling that wrong. Despite the black and white penguin featured on the signage, the drive-in is called the Penquin with a Q. If I knew the entire reason why I would love to share.)

This incredible building would not be out of place on Route 66 or the Lincoln Highway. But it certainly felt out of place amidst the modern big box and chain stores. It was as if the town of Manitowoc held this gem near and dear–protected it while its equally historic, former surrounding neighbors fell to progress. The Penquin held on, and judging by the recent response to this image posted online, it had been a local favorite for many years!

After I had spent quite a bit of time shooting at my intended, nearby location, it was time to call it a night and head back to Milwaukee. While it was almost 2:30am, I had made sure to reserve what little energy I had left to capture the once bustling social spot, with its “Big Penny” Burgers and roller skating carhops. To my surprise, the internal lights were on! Plus, in photographic terms, it was surrounded by so much street and light pollution light that no moon was needed to photograph my image. While I had wished for the neon to be blazing this evening, it wasn’t crucial to capture the soul of the place. On this night, I was thankful that–despite its frequent threat of demolition–someone stepped up to save the old Penquin and it continued to stand strong.

Turns out my timing was great. Sadly, in the early morning hours on November 19th, 2012, the Penquin was clearly not going to be selling any more Big Penny burgers! The entire complex, stripped of signage and interior fixtures, was demolished. Officially destroyed for any future generations to visit. All good things end eventually. Apparently, from 2006 onward, the place had switched hands several times. It’s tough to say why it failed…Whether it was bad management, bad luck, or they just weren’t able to capitalize on the inherent cool-factor that made the Penquin more beloved than the Hardees which replaced it. Now all we have to go on is the culmination of rumors and the very scant stories about this former landmark at 3900 Calumet Avenue.

All was not lost, however, as the iconic signs were acquired by Dr. Ronald Lese who owns a collection. I’m told it’s on private property in the Francis Creek area. Maybe with a wink or two it might be viewable with permission?

Do you have stories to share? Did you work here? Do you know if the signage is viewable today? I find it hard to believe that this historical building has so little history available and even less stories to share. I’d love to know more, so please share below!

For a little more info about the Penquin, check out The Wisconsin Project’s post. This “postcard” photo taken by J. Shimon & J. Lindemann.

Photo taken by J. Shimon & J. Lindemann

Some of the best neon signage!

Sadly, can’t find who took this photo

 

Showing 2 comments
  • Cheryl
    Reply

    Born in Manitowoc, grandparents lived there, so always stopped at The Penguin for their burgers, perch fry, and amazing custard!

  • Crystal Smalley
    Reply

    In May of 2011 a very determined 24 year old young lady packed her belongings, her dog, and what money she had managed to save in 3 months ( $3,775.00) and left Manchester Iowa, with no real destination, to not knowing I had to get as far away as I could from my very toxic, and narcissistic mother and fast. It’s nearly a 4 1/2 hour drive up the interstate to Manitowoc WI. I’d had a job since I was 14, I cleaned rooms at American Inn in Prairie du Chein, WI I hated that but I quickly found my self taking a job as a waitress in that same town at a little place called “Coaches Family Restaurant” (in case your ever there you must try the poor man’s lobster) anyways once I pulled off the interstate to fuel up I immediately noticed the big huge sign displaying the cutest drive it I’ve ever seen. I decided I was going to go in and as if they were hiring, and after speaking only briefly, I was hired. Next thing on the agenda was to find an apartment. I ended up renting a little two bedroom duplex just a couple of blocks from this place called Saucey’s 30 days into settling into the new town and new place; I met my soul mate, and father to our 4 children. This man knocks me off my FEET, I mean not only is is drop dead gorgeous, he’s got an accent that I could listen to for the rest of my life. His grand fathers company had been hired to do a job and the Natural ovens plant there in Manitowoc, he was the Forman on the job, and she was completely head over heels. 13 years later we have four beautiful children, and will be celebrating our 11 year wedding anniversary this July.

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